The Acceleration of Digital Learning at Criteo

This is the English translation of an article featuring our French client, Criteo! Written by François Fournier, Global Learning & Management Development Director. Original article can be found here.

30% of training is delivered in the form of “digital learning”. According to François Fournier, Criteo’s Head of Global Learning and Management Development, this is how one can keep up with corporate developments. This comes with a widely shared change of culture: all collaborators are in charge of their own skills… with the support of a “curator” training department.

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Digital Learning at Criteo is a recent venture…

François Fournier: Our real kick-off took place two years ago. Previously, we had made a few forays into e-learning “compliance”—i.e. regulatory training—that was delivered from an external platform. Today, digital learning accounts for 30% of our total training hours… This acceleration is in line with those of our professions, because everything is accelerating at Criteo: the context of our industry and our markets, product creation and launch, sales commitment strategies, technologies… The value chain in our ecosystem is being updated constantly, which requires us to train sales forces ever more quickly.

What are the forms of digital learning at Criteo?

François Fournier: Customized business training is largely responsible for this success. Such trainings are delivered in a dedicated space—The Learning Zone—which is supported by the 360Learning platform. On a given subject—the integration of new employees, product training, training on our I.T. applications, and so on—content is increasingly produced in-house by experts who leverage the authoring tools made available to them.

How did you select them?

François Fournier: It’s all about self-selection! I mean that these experts, currently in their forties, were quick to stand out thanks to their real passion for passing on their knowledge. We helped them with an ad hoc editorialization and support strategy.

It seems you yourself have set the example…

François Fournier: Let’s say we drew on the emergence of a need for project management training, which is one of my areas of expertise, to innovate in a 100% distance-based blended learning path that blends asynchronous e-learning modules with virtual classes and individual/group work between live sessions. This program illustrates the importance we now attach to the social dimension of our training.

You mentioned the need to support experts…

François Fournier: This need does not only concern experts, but all employees: e-learning must be supported. This support must integrate a communication plan, since it is not sufficient to put a catalogue of contents in self-service which everyone would rush on! This is something we have learned over the past two years: not to underestimate the continuous marketing effort, which cannot be reduced to the broadcasting of videos where sponsors praise the benefits of e-learning…

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So, this is actually about a change in training culture?

François Fournier: The most important cultural change is the empowerment of employees in their own employability. Since everyone is in charge of developing their own skills, the goal of the training department is to make all training content available and accessible in order to constantly achieve this result. It is up to us to create such an ecosystem. At Criteo, we have adopted this approach for all employees for whom technological knowledge and skills are key or critical (R&D, Product Management, I.T., Analytics and Data scientists, Technical Solutions, Creatives, etc.). These different professions—with specific and heterogeneous needs—represent more than 40% of our employees, present in more than 20 different countries around the world. For example, we provide them with MOOCs, video learning and micro learning content from Coursera for Business or Datacamp. Training professionals can no longer claim to develop everything by themselves: content curation becomes an essential part of their mission.

Interview performed with Michel Diaz

 

360Learning is the first digital learning platform designed to empower experts at scale. Discover a world where experts publish new courses every day, employees are engaged, and learning becomes the new normal. Want to taste this by yourself? Sign up for a guided tour and give it a try today! 

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